it's midnite now, but my insomnia symptoms just won't let me sleep >.<
well, eSpoir is not a new brand, but I've never seen even a single review of it on blogsphere.
aww...maybe eSpoir is not popular among bloggers?
compared to Etude House, eSpoir is lack of cuteness,though, it seems that eSpoir choose a profesional looks and it feels like the packaging is lady-like. What'd I say?
Elegant, profesional, clean, and minimalist! <3
(be ready for heavy pics) =p
look at this cute bottle~ I love the yellow one on the right<3 it's kinda twinkling and cute on its own way~ without losing their profesional and minimalist design. Thumbs up for the designers ^o^
They even got a make up show and make up class xD~ awwwee...I'm dying to join it!
Here's the ticket anyway, end up yesterday >.<
and their new model is Leighton Meester, american actress! what do you think? it's kinda unique~
The professional make-up range 'Espoir' has now launched along with its first stand alone outlet in Seoul.
JHP was responsible for the all aspects of the brand's architecture, including positioning the proposition, brand identity, store environment, music playlists, staff uniforms, multi channel strategy and launch campaign.
The concept is about the glamour of the 'stylist's secret wardrobe' and has been designed to appeal to fashionable young women, across the world. Gossip Girl actress and model Leighton Meester agreed to be the face of the brand and JHP chose to art direct the initial shoot in New York with Hollywood photographer Mark Liddel.
The Seoul store is furnished with furniture housed in a raw shell with ‘stylist's closet' inspired fixtures, antique glass, polished plaster, concrete and leather. The rich orange and purple colour scheme was chosen to reflect the contemporary nature of the client and to transport it to the world of luxury brands.
well, tell me what do you think about eSpoir? do you like it? <3
16 comments:
ahhh you changed your blog name ^_^ o man, thanks for posting about this brand! I really like the concept they're going for - so sleek and professional! I'm going to have to stop by one of their shops when I go to Korea this year~
Their store looks so amazing!!! <3
I really like their perfume bottles, so cute! ^^
im pretty surprised they used Leighton Meester, although she is gorgeous! looks like a very chic kinda brand!!
I've never heard of this brand before but their packaging does look really nice! I think it looks a lot more expensive and high end compared to Etude House's cutesy packaging :)
I haven't heard of 'espoir' before but I am loving their marketing! I their eyeshadow palettes and lippies look so pretty!
uhh PO na dimana ini? >.<
beautiful! i like those makeup. and the perfume bottle is so cute!! <3
PS: join my giveaway. a cute summer dress.
Gorgeous. Wow, I love those eye palettes!
Leighton! I love her :3 Woah. Their shop looks really nice :O
Made me curious about the brand. Their products look amazing and the packaging looks elegant. Plus I love Leighton! :) I hope I get my hands on any of their products! :P -Dawn
i have to admit after looking at the first photo... i was kinda skeptical about the brand... it gave a very old and lame kinda vibe...
Good thing i continue to read on because BOY was i wrong!!! i LOVE it!!! especially the store photos =D i <3 complementary colors~~~
this brand seems quite interesting but i guess the products would be quite pricey @_@??
leighton is incredibly beautiful in the poster ♥ even she doesnt look what she used to be LOL?
The store looks so pretty! Super nice. I have never heard pf this brand before...
wahhh~ your blog is so cute! ^^ that brand looks very interesting!~ I wish there more Asian brands in the US~ ><
so tempeting!!! :D
esp Leightom <3 lol
Thanks to all who posted a positive comment about the store concept we created for Espoir. We enjoyed working on this project, especially as the client embraced so boldly our vision for the store environment and the execution of the brand identity across the various channels.
It's a store we are very proud of.
JHP
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